It’s official: the majority of us do most of our internet browsing via mobile devices. Between May 2019 and May 2020, mobile enjoyed a 50% market share where desktop was only around 46-47%. Tablet share is much smaller, but if you combine mobile and tablet devices – since they both usually use the same operating systems – then you’re looking at an even bigger market share for non-traditional desktop or laptop computers when it comes to internet browsing. It’s too early to say that mobile is going to replace desktop as the premier mode of browsing in the future, but some certainly think that will be the case, and there’s strong evidence to suggest they may be right.
With that in mind, then, it’s more important than ever to ensure that your website is optimised for mobile devices if you’re running a blog, a retail operation, or any other kind of site. Without optimisation, users will be put off and won’t want to browse your site as it won’t look visually appealing. This is doubly important in the online casino gaming space; customer retention is more important than ever in this area, especially when the coronavirus has everyone at home with lots of free time. Optimising a casino site for mobile means people will stay longer, play longer, and potentially win more, so it’s a win-win situation for everyone involved. Here’s why mobile optimisation should be a priority for any self-respecting online casino site.
Mobile is more convenient
People are doing a lot of browsing on mobile devices for a simple reason: they’re far more convenient than powering up a desktop device or even a laptop. Online casino gaming is much more fun if you’re curled up on the sofa with a cup of coffee or a glass of wine than it is if you’re hunched over a keyboard and mouse. When you’re playing the best mobile casino games, you want to know that you’re in a relaxing environment, because that can stimulate your mind to help you make good bets and good decisions around your cash flow and bankroll. As a customer, you’re far more likely to grab your phone and play a few games than power up your PC, and as a site owner, it’s better for you if customers do that.
We carry our phones everywhere
Have you ever wanted to grab your phone during a lengthy and tedious public transport journey and just play a few rounds of slots or spin some roulette? That’s why an online casino site has to be optimised for mobile; it needs to be available when you’re bored and looking for something to do as well as when you’re feeling like a high roller. If the site isn’t well-optimised, then it’s going to take players a long time simply to navigate to the game they want to play, let alone to actually sit down and play a few rounds of it. If you’ve ever been to a poorly-optimised website and tried to accomplish even simple tasks, you’ll know why this is important for a resource-heavy site like online casino gaming.
Online casino gaming is mobile-heavy
Some research suggests that up to 70% of casino gaming is done on mobile devices rather than on desktop or tablet. That means if a hundred people are playing slots, poker, or blackjack online, 70 of those people are playing on mobile devices. The importance of optimising a website for mobile, therefore, should be obvious; you’re letting down 70% of your customer base as a casino website if you don’t. As a consumer, too, since you’re vastly more likely to want to play online casino games on your smartphone, you want to know that the landscape in which you’re doing so is welcoming and friendly for your device instead of off-putting.
There’s a bigger sense of community
One of the most important aspects of online casino gaming is the sense of community it can offer. Mobile gaming can enable this aspect of the scene even more, because smartphones are already an inherently social technology; we use them every day to communicate with one another in a variety of ways, so why not add online casino gaming into this mix? A well-optimised casino website makes more people from the same household more likely to check it out through word of mouth recommendation, which can in turn build a sense of camaraderie. Poorly-optimised sites will simply drive people back to desktop platforms or to real-life casinos (although perhaps not right now).
Security is better
A big reason that many people flock to online casinos is their improved security over physical casinos. After all, there’s no chance of being mugged or having your payout stolen in an online casino unless the site is unscrupulous. This means mobile casino gaming is even more secure; many devices now have lock mechanisms that involve your fingerprint or even a scan of your face, things that criminals or thieves can’t replicate easily. As a site owner, if your site is well-optimised and offers peerless security, that’ll be an impossibly attractive combination for consumers, who want to know that their data is safe to the fullest extent possible.
These are just some of the reasons we’ve identified that mobile casino gaming optimisation is more important than it’s ever been. Did we miss any reasons? What do you think?