Tag Archives: Interviews

What Sony has to say on Samsung making Galaxy S5 Water-Dust Resistant ?

Sony launched its flagship device Xperia Z2 for first half of year 2014, successor of Xperia Z1 and Samsung launched its new flagship device Galaxy S5 at MWC 2014 which interestingly has IP 67 certification for dust and water resistant. Well starting from Xperia Z, Sony has implemented the water and dust resistant certification in many devices and now it has become a signature feature of Sony’s flagship smartphones and tablets. Well on the other hand Samsung has made its flagship device dust and water resistant for the first time.

CNET asked a couple of questions to Sony Executives in US on what Sony has to say on Samsung making Galaxy S5 Water-Dust Resistant. Let’s check out the conversation…

“We started the waterproof trend”, “We’re not worried about it.” Ravi Nookala, head of Sony’s US mobile division told to CNET.

At Sony Mobile press conference MWC 2014, Kazuo Hirai, CEO Sony Corp. said he believes in “One Sony” and now it is the most important factor for Sony Corp.

As users are getting aware of water and dust resistant phones, it will eventually benefit Sony and Xperia Z line; said Nookala and Calum MacDougall, director of product marketing for the Xperia franchise.

“It starts a dialogue for waterproof and helps us tell our story,” MacDougall quoted.

Marking the Xperia Z1S water resistant feature they mentioned at present there are 700 T-Mobile Stores in US where Sony workers demonstrates users that how Xperia Z1S can survive under water ( by putting it in a water tank ) also and can shoot photos and videos easily. Ravi Nookala mentioned that users will ask the same question about Galaxy S5’s water resistant nature.

An interesting statement was quoted by MacDuugall on Sony Mobile launching mid range Xperia M2, that they don’t want to go cheap and damage the brand.

“Our focus is to secure value, not volume,” MacDougall said.

Well whatever is the case, users have to decide in the end which brand to choose and which device as companies can do any type of marketing regarding their devices but customer is king always.

We hope to see more Sony smartphones in future even some mid range Xperia also with water and dust resistant feature as currently this feature is only limited to high end devices. What do you think guys. Share your views with us on the above topic. Drop your comments below.

[ Source – CNET ]

[ INTERVIEW ] Linda Lissola, creative design lead for Xperia Z1 Compact

Sony Xperia Z1 Compact, miniature version of Sony Xperia Z1 has already landed in the hands of users across Europe and will soon be launched in rest parts of world. Xperia Z1 Compact is about class and beauty in one piece, without compromising on performance level. As you all know Xperia Z1 Compact features exactly same specifications in terms of processor, GPU, RAM, camera MP like Xperia Z1 except the smaller battery and screen size.

Xperia Z1 Compact is all about expression, says “Linda Lissola” who is creative design lead for Xperia Z1 Compact. Sony Mobile has published a detailed interview of Linda Lissola on their official blog about here views on Xperia Z1 Compact and its overall design process. Let us tell you about her and some points from interview in brief.

Who is Linda Lissola ?

Linda Lissola is creative design lead for Xperia Z1 Compact, she is from Sweden, currently living in Tokyo, Japan. She joined Sony Ericsson as a consultant initially and till now she has worked on many mid range and flagship smartphones.

Linda Lissola Interview, creative design lead for Xperia Z1 Compact

Her views on design philosophy behind Xperia Z1 Compact

As per Linda Lissola, Xperia Z1 Compact inherited many features from Xperia Z1, the “Omni-Balance” design especially. She quotes….

OmniBalance represents equality; evocation of a certain appreciation of beauty, with a flow from all directions.

There’s a distinct difference between the two products though – Xperia Z1 is built for performance, but Xperia Z1 Compact (without compromising on any of that prowess) represents “expression” above all else.

Colors are often defined by association… or association is defined by color – but why should that be the case? We wanted to do something different; be broader with the colour range. Pink and Lime are fun, fresh additions but they’re bold with attitude. For us, they are completely gender / usage / mood / personality agnostic.

Biggest Challenge in Making Xperia Z1 Compact

To make a pocket friendly device with specs no less than a flagship device and even better performance, she quotes…

We overcame this by daring to be different with the new colors, and introducing the smaller form factor without compromising on any of the features that make Xperia Z1 so recognizably Sony.

Linda Lissola’s Design Heroes 

She named “Bruce Mau, Bruno Munari and Achille Castiglioni” when asked about here design heroes, Why so ? She quotes…

The reason? These guys were / are so open and different; willing to blend different (industrial and art) design disciplines to create something unique.

They are all creatives who stand by unconventional approaches.

Tips for Aspiring Mobile phone Designers

She quoted three tips…

Never stop, or let anything hinder your curiosity throughout life.

Try and accrue as much experience as early on as possible, whether that be with an internship or work placement. This way you’ll get a real feel for what you want to do, and what you don’t – you have to be passionate about something to truly enjoy, and excel at it.

And finally, it’s a cliche, but teamwork is so important in design. It’s important, productive, rewarding (and fun!) to be diplomatic, work together and share inspiration.

No doubt Xperia Z1 Compact is a class phone, except for a few flaws like low speaker sound ( for some ) and embedded battery, it has unmatched performance. It has drawn very positive reviews from users who are using it now and from various tech websites who have already reviewed it.

Do let us know about your views on the things which Linda Lissola said, like it or not. Drop your comments below.