With over 200 million active users and 25 million business accounts, Instagram is the most sought after and a potential social media platform for the business.
With such a massive active user base, Instagram offers high engagement, cult followers, and help to achieve business goals. Besides, Instagram keeps launching new features from time to time in order to cater to the user’s needs. Go to here to get 50 free instagram followers instantly
It is an excellent thing if you are already using Instagram for your business. In case you have not started yet, it is never too late to begin. You should contact a digital marketing agency that offers social media marketing services as soon as possible.
Here, we have enlisted 6 most important tips and tricks on using Instagram efficiently for the business. Take a look.
- Create Instagram Business Account
First and foremost, create an Instagram account. There are two approaches to create a business account:
- An Instagram Business Account from Scratch
- Personal Account to Business Account
Let us understand each method in detail.
A. An Instagram Business Account from Scratch
- Download the Instagram app.
- Enter the necessary details to Sign Up.
- Enter your email address and tap next. Connect your Instagram business account to your Facebook Business Page by using an admin email address to sign up, or choose login with Facebook option.
- Choose the suitable username that describes your business very well besides, adding a strong password. Fill in necessary profile details and click on done.
- Now you have a personal Instagram account which can be converted to a business account. For that, follow the steps given below.
B. Personal Account to Business Account
- Log into your personal Instagram account.
- Tap the profile icon.
- Tap the three-row icon at the top right of the app—click settings.
- Tap on the switch to the business profile, then press continue.
- Add the contact information such as email address, phone number, address, and tap done.
2. Define Instagram Strategy
Next in line is to design the Instagram marketing blueprint. You could either do it on your own if you have a sound knowledge of social media marketing services or hire a digital marketing agency.
This process can be again divided into three steps.
A. Define your audience
First and foremost, set your audience. Consider the age, gender, demography, and spending power of the audience before developing the content.
You can analyze the following things to set your target audience.
- Outline your existing customers.
- Check your other social media accounts to find what type of audience follows you the most.
- Perform competitor research and analyze their strategy. You can take the help of a digital marketing agency for this particular exercise.
B. Set goals
Until and unless you don’t set the goal, you can’t achieve the results. Goals can be anything from increasing followers, to improve user engagement to boost revenue.
C. Plan a Regular Posting Schedule
Consistency is the key. We all are very enthusiastic when we begin, but slowly we lose the interest as well as the continuity. But if we set the goals, then this problem can be dodged.
Keep posting engaging content regularly without fail. Take the help of Instagram insights to understand your audience’s behaviors and their buying pattern.
Post the content when most of the audience is online.
Remember, you can’t build a brand if you lack determination, consistency, and commitment.
- Optimize your profile
The next and important step is to optimize the profile. This activity can be further divided into three different stages.
A. Informative & Interesting Bio
Bio on Instagram is a section of the profile where you describe your business and activities. Keep in mind that every new visitor will certainly check this section before going further or contacting you.
That is why this section of the profile must be appealing. Some tips for an engaging bio are:
- Include hashtags in the Bio.
- Keep the Bio simple yet attractive.
- Your Bio should well convey your services or products.
- Keep it casual but professional.
- Make it readable. Use line space/Line break.
B. Include a website link in Bio
Include your website link in the Bio. This way, you can divert potential traffic from Instagram to your website. Ultimately you can increase the web traffic on your website. This will help you get a higher conversion rate as well as a sales boost.
C. Use Instagram business account features
You must include all the necessary details in the business profile, such as contact information, Business category, CTA, etc.
The Contact information includes your contact number, your email address, and the direction to your workplace.
Using Call-to-action buttons, you can make users able to schedule an appointment, call you, buy tickets, and much more directly from your profile.
Use these Instagram features extensively. For better service and better results, always consult the digital marketing agency that offers social media marketing services.
- Create Exclusive Content
Once you set up the profile, it’s time to create engaging content.
A. Try Instagram Stories
Use the Instagram story feature often. Instagram story feature is a clone of Snapchat’s iconic story feature. Besides, Instagram is continually developing this feature by adding more and more business-friendly and innovative ideas.
With features like Stickers, Mentions, MP3, Hashtag, Polls, Filters, the Instagram story is a favorite feature for the influencer and businesses alike.
B. Use Catchy Captions
Even though Instagram is a photo-sharing website, you can’t ignore text content.
Text content like captions is crucial for higher engagement. You can add the hashtags in the captions. Hashtags will help you to reach large audiences.
Besides, captions also help you to connect with the users and deliver your message to a broader audience in the most accurate way.
C. Try IGTV Video
Instagram has recently added a new feature called IGTV. It allows users to add long videos. If you want to add a tutorial, long video, or interviews, IGTV could be a perfect opportunity to engage with a larger audience.
IGTV offers many benefits, such as:
- You can add up to an hour-long video.
- IGTV acts as a new platform to showcase longer videos.
- IGTV videos can be incorporated with newsfeed with a minute preview.
- IGTV videos will help in garner more views and more engagement.
It is recommended that you consult a digital marketing agency for all such social media marketing services to get the expected results.
- Engage with the audience
Engagement is the most necessary part of successful business marketing. Only good engagements get converted into successful conversions.
The whole strategy is considered as a failed strategy even if you have good content but zero engagement.
Engage with the audience as much as possible. Respond to their comments and mentions. Hire a digital marketing agency for better engagement outcomes.
A. Use Promotional Offers
Run a promotional offer, programs, or giveaway contest.
Ask your followers to repost the promotional content on their profile as well as comment on that post in return for some freebies.
This will increase the visibility and credibility of your business while also bringing you a new lot of audiences.
B. Include Relevant Hashtag
Hashtags are a great way to find relevant content on Instagram quickly. Users can click the hashtags and find similar content.
Besides, hashtags also help to boost your business visibility to the broader audience and drive the potential customer to your profile.
It is recommended that rather than using a bulk of irrelevant hashtags, you should use less but quality hashtags.
You can even create your own hashtags that are relevant to your brand. Hashtags are indeed a great way to showcase your content to the audiences who are not aware of your brand.
C. Appreciate the Audiences
Higher the engagement, higher the business. Being social on social media is very necessary.
Interact with the followers in all possible ways. Mention and admire your followers in the comment and stories. These small gestures will not only make them loyal customers but also unofficial brand ambassadors.
You can even share the tagged photos on your story or on a timeline.
- Analyze & Adjustments
The last leg of the successful Instagram use for the business is to analyze and adjust. This simply means, analyze the outcome and replan the strategy as needed.
A. Use Analytics Tools
For a better understanding of the social media outcome, you must use social media analytics tools. Tools will give you deep insights into the results, which help you to make necessary adjustments to the strategy.
B. Try A/B testing
A/B testing is a type of testing where you execute two strategies simultaneously, compare the results, and then choose the more successful strategy. Don’t stick to the particular strategy. Always change the strategy if it does not reflect the expected results.
Conclusion: Without a doubt, Instagram has become a significant platform for businesses that offer lots of opportunities for small and big companies alike. But to reap the fruitful results, you must utilize this platform smartly.
Also, it is advised to take the help of a digital marketing agency to get better results.
However, we assure you that you will get the desired results very soon if you apply the tips and tricks mentioned above.