Posted on Feb 28 2014 - 1:12am by Anurag Kumar

Sony launched its flagship device Xperia Z2 for first half of year 2014, successor of Xperia Z1 and Samsung launched its new flagship device Galaxy S5 at MWC 2014 which interestingly has IP 67 certification for dust and water resistant. Well starting from Xperia Z, Sony has implemented the water and dust resistant certification in many devices and now it has become a signature feature of Sony’s flagship smartphones and tablets. Well on the other hand Samsung has made its flagship device dust and water resistant for the first time.

CNET asked a couple of questions to Sony Executives in US on what Sony has to say on Samsung making Galaxy S5 Water-Dust Resistant. Let’s check out the conversation…

“We started the waterproof trend”, “We’re not worried about it.” Ravi Nookala, head of Sony’s US mobile division told to CNET.

At Sony Mobile press conference MWC 2014, Kazuo Hirai, CEO Sony Corp. said he believes in “One Sony” and now it is the most important factor for Sony Corp.

As users are getting aware of water and dust resistant phones, it will eventually benefit Sony and Xperia Z line; said Nookala and Calum MacDougall, director of product marketing for the Xperia franchise.

“It starts a dialogue for waterproof and helps us tell our story,” MacDougall quoted.

Marking the Xperia Z1S water resistant feature they mentioned at present there are 700 T-Mobile Stores in US where Sony workers demonstrates users that how Xperia Z1S can survive under water ( by putting it in a water tank ) also and can shoot photos and videos easily. Ravi Nookala mentioned that users will ask the same question about Galaxy S5’s water resistant nature.

An interesting statement was quoted by MacDuugall on Sony Mobile launching mid range Xperia M2, that they don’t want to go cheap and damage the brand.

“Our focus is to secure value, not volume,” MacDougall said.

Well whatever is the case, users have to decide in the end which brand to choose and which device as companies can do any type of marketing regarding their devices but customer is king always.

We hope to see more Sony smartphones in future even some mid range Xperia also with water and dust resistant feature as currently this feature is only limited to high end devices. What do you think guys. Share your views with us on the above topic. Drop your comments below.

[ Source – CNET ]





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